OPPO
Industry
Mobile Phone
Market
Spain
Media
Facebook Ads
Challenege
OPPO, a leading Chinese mobile brand, aimed to boost product awareness and drive sales for their new phone in the Spanish market through multi-channel advertising, with a focus on Facebook ads. I led the Facebook conversion ads strategy.
Process
Following the media plan, I crafted targeted audiences based on device usage, age demographics, interests, and first-party data. We tested various audience segments and ad placements, deploying both conversion ads and catalog ads with both image and video creatives. Post-launch, we scaled our reach using successful audiences from our branding campaigns while experimenting with different audience combinations and creative variations.
Outcome
The Facebook ads campaign achieved an ROAS of nearly 4 in the first month, accompanied by a 25% reduction in CPA within the initial week.
Ongoing testing faced challenges from monthly promotional events change and competitive activities from both 3rd-party sales channels and other brands. However, we identified optimal placements, ad formats, and creative update timings for future campaigns.
Get in touch with me to explore how we can collaborate and address your specific needs. I look forward to the opportunity to create tailored solutions that drive success.