About Me
Professional Summary
With 5 years in international sales, I've observed firsthand how market trends and consumer preferences shape brand procurement. Recognizing the pivotal role of digital platforms in influencing purchasing decisions, I shifted my career to digital advertising to impact consumers on a larger scale.
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Now I specialize in executing and optimizing digital advertising campaigns, drawing on my international sales background to analyze data strategically and operationally. I deliver comprehensive reports and actionable recommendations to assist clients in selecting effective marketing strategies and expanding their businesses.
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My expertise lies in search engine marketing, with additional experience in social media advertising and programmatic buying. I am skilled in keyword research, A/B testing, data and competitor analysis. I have collaborated extensively with e-commerce clients, managing 100K+ monthly budget across multiple ad platforms, achieving significant results in optimizing return on ad spend and scaling campaigns. I am known for strong analytical thinking, problem-solving, attention to detail, and excellent client communication. For more details, please refer to my CV and the case study.
Skills
Search Engine Marketing Google Ads Bing Ads Apple Search Ads Programmatic Buy
Social Media Ads Meta Ads Tiktok Ads Pinterest Ads Reddit Ads
Data Analysis & Reporting Google Analytics Looker Studio Microsoft Office Tools
Competitor Analysis Client Relationship Management Multitask & Time Management
Work Experience
Mar.2021-Mar.2024
Senior Digital Advertising Specialist
HiNA Technology Co.,Ltd
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Executed digital ad campaigns, managed client communication, reporting, and presentations. Collaborated on media planning, creative design, training, and business development. ​
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Specialized in Google ads and Bing ads, with additional experience in Meta ads, other social ads channels and programmatic buying. Driving client ad budget scaling and ROAS optimization through keywords optimization, A/B testing, data analysis and competitor analysis. Skilled in Google Analytics, Looker studio, SEMrush and other analytic tools.​
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Key Achievements:
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Scaled Google Ads campaign for a fashion brand by 10x in 6 months through Google search ads and shopping ads, achieving an average ROAS of 2.2 and driving $300K in monthly turnover.
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Contributed to doubling the revenue from Google Ads for an e-bike client in 12 months with shopping and pmax campaign.
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Led a branding project on The Trade Desk during Black Friday 2022, achieving a CPM 30% below industry benchmark.
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Awards:
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Recognized with quarterly outstanding project awards 4 times and received accolades as best newcomer and team player in 2021-2022.
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Served as B2C team leader, achieving a 50% growth in quarterly consumption for the B2C team in Q4 2022.
June.2017-Sep.2019
Overseas Sales Representative
(Australian market)
Oppein Home Group Inc.
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Managed joinery sales and projects in Australian market, including 2 luxury residential projects with Multiplex. Represented company at trade fairs and conducted overseas sales promotion.​
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Led a 5-member team in the joinery supply process, overseeing bidding, prototyping, production, and after-sales service. Coordinated with factories and other departments to ensure timely delivery and high customer satisfaction.
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Expanded client base by developing relationships with 5 new clients in 2018. Achieved sales figures exceeding 10 million CNY in both 2018 and 2019, ranking within the top 3 in the department.
Mar.2015-May.2017
International Sales Representative
Xiamen Neexlite Optical and Electronical Technology Co. Ltd
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Managed exports including logistics, documentation, and production coordination.
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Supported business development and maintained client relationships and ensured satisfaction.
Certification
July.2024
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Advertising Specialist by VETASSESS
Nov.2023
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Google Ads Search Certification
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Google Ads Display Certification
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​Google Ads Video Certification
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​Google AI-Powered Shopping Ads Certification